: The New World Magazine


Our philosophy: to be the “Chinafrica observer

The economy's center of gravity is being powerfully propelled by two motors: China and Africa. The People's Republic already represents 15% of the planet's GDP, and emerging countries are more present than ever on the chessboard with almost a third of the world's wealth being produced in BRICS countries. claims to be at the forefront of this niche that is South-South news, and will give a prominent position to new key players, markets, and trends. In the shape of a news website, it will offer a balanced and unbiased approach in order to better seize the opportunities offered by these two giants of the world economy. 


Reports and expertise

The website is published by SLB Limited (, a company founded by Sebastien Le Belzic ( Sebastien has a Master degree in History and he’s graduated from ESCP (European Business School of Management) in Media Management. Sébastien has been a journalist for over 25 years, occupying various positions as news anchor and senior editor with TV5 Monde, France 24 and France Télévisions. He has also worked as a journalist and a producer for Euronews and Radio France. Currently a journalist at Le Monde Afrique ( and author for IC Publications ( He is a China Africa specialist and is frequently solicited by international media outlets as an expert on Chine-Africa affairs.


To contact Sébastien Le Belzic: